Role: Creative Director
My team of designers, information architects, writers and I redesigned and rebranded the Avery.com website. We then rebuilt the Avery Design & Print Online app and the Avery WePrint app, and launched a content management system and implemented Workfront to make incoming projects easier to manage and track.
Role: Creative Director
We shot this photo as part of a Wedding campaign we crafted to show innovative personal uses for Avery printable products.
Role: Creative Director
We shot and created this print ad for the launch of the Martha Stewart Home Office line of products.
I partnered with the internal team, the team at Staples and the team at Martha Stewart in the creation of this campaign.
Role: Creative Director
We shot this photo as part of a small business campaign to show how small businesses can use Avery products.
I created concept and the labels of this shoot.
Role: Creative Director
We shot this photo as part of a Wedding campaign we crafted to show innovative personal uses for Avery printable products.
I created the concept and the products for the shoot.
Role: Creative Director / Writer
We created this campaign for the launch of the Avery WePrint service.
Role: Creative Director
We shot this photo as part of a Wedding campaign we crafted to show innovative personal uses for Avery printable products.
I created the concept and the products for use in the shoot.
Role: Creative Director
We shot this demo to show how consumers could use Avery products in innovative ways for personal use.
I wrote the demo, created the products and the props used in the video, and oversaw the post-production.
Role: Creative Director
We shot this photo as part of a Thanksgiving campaign for Avery social media.
I created the concept and the products for use in the shoot.
Role: Creative Director / Writer
This national television spot was created as part of our "Little Things That Work In a Big Way" campaign to launch a new series of products. This spot featured Avery NoteTabs and was created in the style of the television show Modern Family.
I wrote the script and then oversaw the production of the spot in partnership with an outside agency.
Role: Creative Director
We shot this photo as part of a holiday campaign for Avery social media.
I created the concept and the products for use in the shoot.
Role: Creative Director
We shot this photo as part of a holiday campaign for Avery social media.
I created the concept and the products for use in the shoot.
Role: Creative Director / Writer
This product demo was created to support our launch of a new line of UltraDuty GHS Chemical Labels.
I wrote the demo, created the products and the props used in the video, and oversaw the post-production.
Role: Creative Director / Writer / Designer
The "I am my business" campaign was created to support our Small Business line of products. Each part of the campaign featured real Avery product users.
Role: Creative Director / Writer / Designer
The "I am my business" campaign was created to support our Small Business line of products. Each part of the campaign featured real Avery product users.
Role: Creative Director / Writer
The "I am my business" campaign was created to support our Small Business line of products. This video featured a real user of our products.
Role: Creative Director
We shot this photo as part of a Wedding campaign we crafted to show innovative personal uses for Avery printable products.
I wrote the demo, created the products and the props used in the video, and oversaw the post-production.
Role: Creative Director
Packaging we created as part of the new Avery Small Business line of products.
I partnered with the product manager to create the concept for the packaging, created the labels for the photo and oversaw the photoshoot. I then oversaw the creation of the packaging by our internal team.